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Free inspirational seminar in Oslo: Employee Advocacy

August 08, 2017

Join us on 24 August in Oslo and learn how you can help your employees succeed within social media and subsequently strengthen your organisation's online presence. Your employees have much higher credibility than your LinkedIn company page You might be on top of your company's presence on social media, but are your employees included in your strategy? Are they primed and ready for meeting with existing and potential customers, new talent and strategic partners – bearing in mind that corporate messages are conveyed not only to your employees' connections but also to the possibly thousands of people in the second tier of their networks. Considering that 72 per cent of time spent on LinkedIn is spent looking at other LinkedIn profiles, your employees' LinkedIn profiles should... Continue Reading →

LinkedIn Tip of the Week: How to write your LinkedIn summary like an elevator pitch

June 12, 2017

Your professional summary is one of the most important parts of your LinkedIn profile. You need to be able to convey a convincing story within a very limited time frame. So why not treat your summary like the ultimate elevator pitch? We suggest you follow these four pointers to make your summary more exciting to both read and hear: 1) Get to the point quickly Just like when you meet someone in passing, you never now when their attention drifts, so make sure you use your time as efficiently as possible. Start out with "I closed three deals with major clients last month" rather than "I'm a really good salesman" - and don't save all the good points until the... Continue Reading →

LinkedIn Tip of the Week: How to be a great CEO on LinkedIn

April 07, 2017

C-level managers often neglect their LinkedIn profiles which is not only sending a bad signal to their employees but it may also constitute scores of missed opportunities. If you're in top management, you should take a minute to consider if you're using LinkedIn in the best possible way. These are our top tips for you: Be contactable but stay in control Consider the benefits of having your email address visible on your profile. However, if you're the CEO of a large organisation you may want the opportunity to filter who contacts you directly. One trick is to create an email alias (or even a separate Gmail.com or Outlook.com account) to use with your public profile. This address can be managed... Continue Reading →