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LinkedIn Tip of the Week: How to reach 1 million clients with LinkedIn

November 07, 2017

Employee advocacy is powerful tool for any organisation. Not only does it give you tremendous reach, it also elevates your message from mere advertising to interpersonal communication. So what's the best way to get started on your journey towards employee advocacy bliss? Encourage your employees to use social media In many companies, the use of social media during work hours is frowned upon. Instead of keeping employees from social media, you should consider actively encouraging them to be active on LinkedIn and Facebook. Naturally, you should also provide them with shareable stories with which they can interact. Once a culture for social media use has been established within your organisation, the next step is to formalise your efforts through an... Continue Reading →

LinkedIn Tip of the Week: How to keep all your information if your profile is lost

October 08, 2017

  LinkedIn is constantly changing and so are its terms and conditions. As a heavy LinkedIn user you may have run into a warning from LinkedIn - and some of you may even have been locked out of your account. The greatest risk of losing access to your account is the amount of data that is tied to your profile. Essentially, your list of LinkedIn contacts is an extension of your CRM system. As such, it's a bit worrying not to have complete control over the data. Back up your LinkedIn data To sleep better at night, you should back up your LinkedIn data at least a couple of times a year. And it's easy, with these simple steps: Click... Continue Reading →

Free inspirational seminar in Oslo: Employee Advocacy

August 08, 2017

Join us on 24 August in Oslo and learn how you can help your employees succeed within social media and subsequently strengthen your organisation's online presence. Your employees have much higher credibility than your LinkedIn company page You might be on top of your company's presence on social media, but are your employees included in your strategy? Are they primed and ready for meeting with existing and potential customers, new talent and strategic partners – bearing in mind that corporate messages are conveyed not only to your employees' connections but also to the possibly thousands of people in the second tier of their networks. Considering that 72 per cent of time spent on LinkedIn is spent looking at other LinkedIn profiles, your employees' LinkedIn profiles should... Continue Reading →