You can easily find hundreds of articles online with tips for creating better LinkedIn content. But here, our experts at MSI have put their collective minds together and have come up with their six best tips for posting content on your LinkedIn company page.
1) Be consistent
Post content on LinkedIn consistently, say, twice a week to keep your company or product present in the minds of your audience.
2) Harvest ideas within your organisation
Consistency without quality is worthless, so make sure you maximise your possibilities of delivering content on a regular basis. For instance, you could set up a list on your company intranet and ask your colleagues to contribute with ideas or even full posts.
3) Use your time effectively
Social media is a time hog and if managing your company LinkedIn (and other SoMe) account isn't your full-time job, you'll benefit from timeboxing your efforts throughout the week. You could set aside two hours 2-3 times a week and start building a routine around your SoMe activities.
4) Split test
Once you get into the habit of posting consistently, you'll get the feel of your audience. Split testing is a great way of gauging which messages work better and you can do something similar on your LinkedIn company page. Use the "Target Audiece" feature when you post to target specific segments of your followers - but remember, you need a good deal more than 300 followers to get any practical use out of this.
5) Analyse and review
Always track back and check how much attention your previous posts garnered in order to better be able to shape future content on your LinkedIn company page. The analytics page gives pretty nuanced insights into the engagement level of your posts.
Don't be afraid to recap and summarise your content in "best of" posts once in while - but don't overdo it. New followers will appreciate to be brought up to speed but make sure you don't alienate your core followers with too much regurgitated content.