April 07, 2017

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LinkedIn Tip of the Week: How to be a great CEO on LinkedIn

C-level managers often neglect their LinkedIn profiles which is not only sending a bad signal to their employees but it may also constitute scores of missed opportunities.

If you're in top management, you should take a minute to consider if you're using LinkedIn in the best possible way. These are our top tips for you:

Be contactable but stay in control

Consider the benefits of having your email address visible on your profile. However, if you're the CEO of a large organisation you may want the opportunity to filter who contacts you directly. One trick is to create an email alias (or even a separate Gmail.com or Outlook.com account) to use with your public profile. This address can be managed by your PA or you can filter it straight to a specific folder in your email application.

Connect with like-minded people

Building af great LinkedIn network can take months or even years. Make sure you connect with people that are not only relevant to your business but also to yourself and your future career.


Great leaders should have many recommendations on LinkedIn. Don't be afraid to ask former business relations, employees and peers to write a recommendation for you.

Be a leader in your industry

As a C-level exec, you're expected to be a thought leader and steer your company in the right direction.

Remember, using LinkedIn as a blogging platform is a great way to reach a large audience with your writings. Set aside some time every weekend to write about a subject that is relevant to your business and aim to publish your posts in the evening where most other C-level execs tend to be online.

Flaunt your credentials

If you have a relevant exam or qualification, consider adding the title to your name on LinkedIn. That little MBA, MSc or PhD will underline your credibility with peers within your profession. Also, this will make you even more findable for executive recruiters.

Professional photo

LinkedIn is not the place to show off the catch from your latest fishing trip - that stuff belongs on Facebook. You probably already have a professional-looking photo from your company's website or intranet, so use that instead. Just make sure that the resolution is high enough and the image doesn't look pixelated.



This blog post is part of our series of tips for LinkedIn in our newsletter "Tip of the week". Make sure you never miss a tip by signing up at the bottom of this page.

Thomas Sondergaard
Thomas Sondergaard